{"product_id":"emma-maxi","title":"Emma | Soft Ruffle Maxi","description":"\u003ch5\u003eThe Dress That Keeps Warm Days Effortlessly Refined\u003c\/h5\u003e\n\n\u003cp\u003eLight, airy, and effortlessly refined, this sleeveless maxi blends minimalist elegance with subtle feminine charm. Crafted from a breathable fabric, it features delicate ruffle accents and a flowing silhouette perfect for warm-weather days and relaxed holiday styling.\u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll love it\u003c\/h5\u003e\n\n\u003cp\u003e\u003cstrong\u003eBreathable fabric\u003c\/strong\u003e — Lightweight fabric keeps you feeling cool and comfortable throughout warmer days.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eElegant sleeveless silhouette\u003c\/strong\u003e — A clean sleeveless cut creates an airy, minimalist look with effortless versatility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSoft feminine ruffle details\u003c\/strong\u003e — Delicate ruffle accents add subtle texture and graceful movement without overwhelming the design.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEasy everyday styling\u003c\/strong\u003e — Pairs perfectly with sandals, espadrilles, and simple accessories for relaxed elegant outfits.\u003c\/p\u003e\n\n\u003ch5\u003eWho is this for\u003c\/h5\u003e\n\n\u003cp\u003eShe's the one who wants minimalist elegance without sacrificing softness. She's drawn to clean silhouettes with just a touch of feminine detail. She wants a dress built for relaxed holiday styling and easy warm-weather days.\u003c\/p\u003e\n\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\n\u003cp\u003eMaterial → Soft breathable fabric\u003cbr\u003e\nType → Single-piece dress\u003cbr\u003e\nFit → True to size, relaxed fit\u003cbr\u003e\nLength → Maxi\u003cbr\u003e\nNeckline → Round neckline\u003cbr\u003e\nSleeve → Sleeveless\u003cbr\u003e\nClosure → Pull-on style\u003cbr\u003e\nStyle → Minimalist ruffle-accent maxi dress\u003cbr\u003e\nSeason → Spring, Summer\u003cbr\u003e\nOccasion → Holidays, everyday styling, casual outings\u003c\/p\u003e","brand":"Helen \u0026 Mary","offers":[{"title":"Light Blue \/ S","offer_id":49794307719396,"sku":"BL-US-EMMAM-LBLU-S","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M","offer_id":49794307752164,"sku":"BL-US-EMMAM-LBLU-M","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L","offer_id":49794307784932,"sku":"BL-US-EMMAM-LBLU-L","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":49794307817700,"sku":"BL-US-EMMAM-LBLU-XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":49794307850468,"sku":"BL-US-EMMAM-LBLU-2XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ S","offer_id":49794307883236,"sku":"BL-US-EMMAM-RED-S","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":49794307916004,"sku":"BL-US-EMMAM-RED-M","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":49794307948772,"sku":"BL-US-EMMAM-RED-L","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":49794307981540,"sku":"BL-US-EMMAM-RED-XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":49794308014308,"sku":"BL-US-EMMAM-RED-2XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ S","offer_id":49794308047076,"sku":"BL-US-EMMAM-PRP-S","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ M","offer_id":49794308079844,"sku":"BL-US-EMMAM-PRP-M","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ L","offer_id":49794308112612,"sku":"BL-US-EMMAM-PRP-L","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ XL","offer_id":49794308145380,"sku":"BL-US-EMMAM-PRP-XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 2XL","offer_id":49794308178148,"sku":"BL-US-EMMAM-PRP-2XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":49794308210916,"sku":"BL-US-EMMAM-BLK-S","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49794308243684,"sku":"BL-US-EMMAM-BLK-M","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49794308276452,"sku":"BL-US-EMMAM-BLK-L","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49794308309220,"sku":"BL-US-EMMAM-BLK-XL","price":69.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49794308341988,"sku":"BL-US-EMMAM-BLK-2XL","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/2344\/4964\/files\/279c7ce2-18d6-45a7-b5d3-506ebeb69ebc.png?v=1788617339","url":"https:\/\/helenandmary.com\/products\/emma-maxi","provider":"Helen \u0026 Mary","version":"1.0","type":"link"}