{"product_id":"flora-midi","title":"Flora | Contour Floral Midi","description":"\u003ch5\u003eConfidence Made Easy\u003c\/h5\u003e\n\u003cp\u003eFlora is designed for the woman who wants to stand out without trying. A sculpted off-shoulder neckline, a contour-fitted bodice, and a midi length that flatters — all wrapped in a delicate floral print that adds warmth and femininity without overwhelming the silhouette. The fabric is lightweight and breathable, moving naturally with the body throughout a full day or evening without ever feeling restrictive. This is the dress that makes getting dressed feel like the easiest decision you'll make all day.\u003c\/p\u003e\n\u003ch5\u003eWhy You'll Love It\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eOff-shoulder neckline\u003c\/strong\u003e — Frames the shoulders and collarbone beautifully — a flattering neckline that photographs well from every angle and requires no jewellery to complete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSculpted contour fit\u003c\/strong\u003e — Softly structured through the bodice to enhance the natural silhouette without fitting too closely — it flatters without restricting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant floral print\u003c\/strong\u003e — Refined and modern, the floral adds personality without overpowering — the kind of print that reads as a considered choice rather than a default pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight breathable fabric\u003c\/strong\u003e — Feels soft and easy through a full day, moving with the body rather than fighting it.\u003c\/p\u003e\n\u003ch5\u003eWho Is This For\u003c\/h5\u003e\n\u003cp\u003eThe woman who wants elegance to feel effortless rather than effortful. She's drawn to sculpted, feminine silhouettes worn with quiet confidence — a dress that works equally well for a dinner out and an elevated everyday moment.\u003c\/p\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cp\u003eFabric → Lightweight breathable fabric   Neckline → Off-shoulder   Sleeve → Cap sleeve   Length → Midi   Fit → Sculpted contour   Occasion → Dinner, everyday elegance, special occasions\u003c\/p\u003e","brand":"Helen \u0026 Mary","offers":[{"title":"Green \/ XS","offer_id":49794311291108,"sku":"BL-US-FLORA-GRN-XS","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":49794311323876,"sku":"BL-US-FLORA-GRN-S","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":49794311356644,"sku":"BL-US-FLORA-GRN-M","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":49794311389412,"sku":"BL-US-FLORA-GRN-L","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ XL","offer_id":49794311422180,"sku":"BL-US-FLORA-GRN-XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL","offer_id":49794311454948,"sku":"BL-US-FLORA-GRN-2XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 3XL","offer_id":49794311487716,"sku":"BL-US-FLORA-GRN-3XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 4XL","offer_id":49794311520484,"sku":"BL-US-FLORA-GRN-4XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS","offer_id":49794311553252,"sku":"BL-US-FLORA-BLK-XS","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":49794311586020,"sku":"BL-US-FLORA-BLK-S","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":49794311618788,"sku":"BL-US-FLORA-BLK-M","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":49794311651556,"sku":"BL-US-FLORA-BLK-L","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":49794311684324,"sku":"BL-US-FLORA-BLK-XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49794311717092,"sku":"BL-US-FLORA-BLK-2XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":49794311749860,"sku":"BL-US-FLORA-BLK-3XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":49794311782628,"sku":"BL-US-FLORA-BLK-4XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XS","offer_id":49794311815396,"sku":"BL-US-FLORA-BLU-XS","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":49794311848164,"sku":"BL-US-FLORA-BLU-S","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":49794311880932,"sku":"BL-US-FLORA-BLU-M","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":49794311913700,"sku":"BL-US-FLORA-BLU-L","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":49794311946468,"sku":"BL-US-FLORA-BLU-XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":49794311979236,"sku":"BL-US-FLORA-BLU-2XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":49794312012004,"sku":"BL-US-FLORA-BLU-3XL","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":49794312044772,"sku":"BL-US-FLORA-BLU-4XL","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/2344\/4964\/files\/daa4ca88-3c51-4665-8b4f-a923fc9ecc83.png?v=1788617341","url":"https:\/\/helenandmary.com\/products\/flora-midi","provider":"Helen \u0026 Mary","version":"1.0","type":"link"}